brands

Quoted: Cartoon Network's brand identity is inseparable from the identities of the countless interesting and lovable characters which inhabit the CN airwaves. The characters themselves are the brand and their collective power makes Cartoon Network what it is. With this redesign, the team at CN wanted to create an undeniably strong connection between the network and its content. Using on unifying body shape (designed by urban vinyl legends Kidrobot) Capacity collaborated with Cartoon Network's creative team to develop an interchangeable system of elements that gathered all of Cn's characters into one place. These blank figures, called Noods, are the canvases upon which characters of all shapes, sizees, and styles can coexist. The CN logo is also an extension of this vocabulary as the colors and patterns from the characters -- their DNA -- find their way onto the network's blocky logotype for the first time. The resulting world is a playground of rich colors and unlimited combinations, ownable only by Cartoon Network.

Our friend Ande is Creative Director for Feed Granola and responsible for the branding that propelled Feed into a national brand. He was interviewed as part of a segment profiling the company on Donny Deutsch's "Entrepreneurs" on CNBC.

Quoted: Ande La Monica has been working with the Granola Guys since the start and has taken on the position of Creative Director. He has developed the logo, packaging, ancillary marks, website, style guides, advertisements, various marketing materials, photo treatments, in store displays, trade show booths, t shirts and apparel, and the company cars (affectionately called the FEED Machines… hybrids of course.) Over the past few years he has helped take FEED granola co. from a 7 floor walk up to a national brand.

I have not listened to this yet, but this quote sounds like an infomercial.

Quoted: A new study shows that just being exposed to the Apple logo can make you more creative. Duke researcher Gavan Fitzsimons talks with NPR's Susan Stamberg about his study on logos and the brain.

It is a simple concept actually. Company “A” knows that there is a positive online newspaper article about them and they have also paid several blogers to write positive reviews about them or their product. Now they want people to actually see the articles. They pay a marketing company to get exposure.

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Nice interview, talks about the humble beginnings, putting out, but not selling out and about his brand and philosophy.

If you have a store and your customers spend more time looking for some one to help them then looking at products you have a problem. If the staff they find tells them it is not their department so they cannot help, you have a problem. Every thing people do or do not do when representing your company affects how people view your company.

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A collection of branding guidelines.

Looks useful as a reference.