seth

I was surprised to see Seth Godin dissing his users by not supporting commenting on his Blog (is it really a "blog" w/o user comments??).

But he does support TrackBacks. So, if you have your own blog, you can "comment" on his post.

Quoted: Seth Godin's riffs on marketing, respect, and the ways ideas spread.

Seth on the Kindle...

Quoted: It's for women and women are buying it. The bestseller list of Kindle titles is much less tech-heavy than Amazon's list was in the early days of the web. An Oprah book is #1.

Quoted: The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched.

A good business book is more than a cookbook...

Quoted: If you’re reading for the recipe, and just the recipe, you can get through a business book in just a few minutes. But most people who do that get very little out of the experience. Take a look at the widely divergent reviews for The Dip. The people who ‘got it’ understood that it was a book about getting you to change your perspective and thus your behavior. Those that didn’t were looking for bullet points. They wasted their money.

Quoted: I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.

Yikes, if you look at this list of traffic on web2.0 sites, our change from blue.us looks pretty bad (as in, we've cratered off of the map)... Seth's rating of Blue.Us shows us at an Alexa ranking of 250k. Our current rankng is 38k. I'm going to contact him and let him know that our URL changed.

Quoted: A list of around 1,000 Web 2.0 sites, ordered by their Alexa Traffic Ranks.

Seth on Hillary and sunk costs...

Quoted: Which leads to an interesting marketing question that doesn't have a lot to do with your political views and a lot to do with your take on sunk costs and brand quality: Should Hillary Clinton quit?

Quoted: New organizations and new projects are so crisp.
...
Then, over time, things get soggy. They slow down. Decisions aren't so black and white any more.
...
Why?

Quoted: Here's a thought: Maybe it's not bad judgment.
...
Try this on: "If I believed what you believe, I'd probably be acting exactly the same way you are right now." (Better thought than said, probably).