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The Kiss Cam is a staple at most sports events, and it’s a lot of fun. Let’s forget for a moment that some of them are obviously staged, but it’s good fun anyway.

If this one was staged, the person who orchestrated it should get an Academy Award.

That’s right. ¬†At the world hockey championships, the guy decides to kiss his beer instead of the lady he’s with. Then, he strikes a pose, and while she’s mortified, he chugs his beer like a boss, as if to say, Let the haters, hate.

There’s nothing to hate about a guy giving his beer a little love and attention.