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Warning: Contains disturbing content and harsh language

And we thought the fire challenge took top prize for social media’s smallest brain craze.

This pea brain just one-upped the setting yourself on fire thing with a shocking new video that’s been showing up all over YouTube and Facebook. In it, an Indiana rapper named Kasper Knight willingly shoots himself through the cheek and swallows the bullet, then laughs as he spits up blood.

The person doing the filming asks, “Did it hurt bad?” To which Knight replies, “Yeah. “F–k, I don’t give a f–k about nothing anymore.”

As hard as it is to fathom, the act was born out of a actual craze. Knight wrote on his Facebook page Saturday that he did the whole thing for fame and he wanted to put the video to music. And it appears to have worked on some level. The video has been viewed over 450,000 times.

To think we actually have to share air with people like this. Scary stuff. Oh, and be warned, the video is pretty graphic.