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A Chinese laundry detergent company named Qiaobi caused a lot of jaws to drop with its most recent 50-second ad in which a black man flirts with a Chinese woman, is thrown into a laundry machine and emerges as a smiling Chinese man, followed by the tagline “Change begins with Qiafobi.”

The video is only 50 seconds long.

The reaction was overwhelmingly negative on Twitter.

On YouTube, though, the video has received more likes than dislikes.

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