Just one year after banning nudity in their magazine, Playboy gets back to the bare roots of what made them famous.
The iconic men’s magazine will bring back nude photos in the March issue after taking a one-year hiatus in the hopes of boosting their newsstand sales, the New York Post reports.
“I’ll be the first to admit the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,” Cooper Hefner—the magazine’s chief creative officer and son of founder Hugh Hefner—tweeted Monday. “Nudity was never the problem because nudity isn’t a problem. Today, we’re taking our identity back and rediscovering who we are.”
While the magazine had a no-nudes policy over the last year, they did publish scarcely clothed women with strategically placed props. But it reportedly was not what subscription holders wanted to see.
According to the New York Post, without nudity, the magazine got more exposure on newsstands but subscription sales plummeted.
After several editors resigned and Rizvi Traverse, the investment company that took over majority control in 2011, reportedly had been scrambling recently to sell the company or attract new investors, the 63-year-old magazine decided to go back to what put them on the map in the first place.
The March issue features model Elizabeth Elam as Miss March 2017 in a photo spread shot by photographer Gavin Bond, with the headline “Naked is Normal.”