“Great beer does not necessarily have to contain alcohol.”
This is an actual quote from Dougal Gunn Sharp, the founder and master brewer at Innis & Gunn, which is in the process of making a zero-percent alcohol pale ale that is being called “the first detoxing beer to hit the market.”
Sure, Mr. Sharp, who is 100% wrong about the “great beer” thing by the way, may be capitalizing on some folks’ alcohol-free new year’s resolutions, but to think that this is something that will actually take off? Come on, man.
But just what are they putting in this “detoxing beer?” According to the Sun, it’s got vitamin C and ginseng for immune system boosting as well as Guarana, which is supposed to make you lose weight or something.
“We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavorsome taste,” Sharp said.
“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”
Ok, so given the crazier fads that people have adopted over the years, maybe this will be a thing that people actually buy for maybe a month or two. But count us out. We’ll take our six packs of pure, American, alcoholic beer and be on our way, the way our Founding Fathers intended.