You know Keurig for its its single-cup coffee maker that brews up that nice, hot cup of joe in the morning. But, in an announcement Friday, the company announced that it would be now working with Anheuser-Busch InBev to create an in-home booze brewer that will be able to make “beer, spirits, cocktails and mixers.”
The project is still in its research phase, though Keurig’s partnership with Anheuser-Busch may mean that Budweiser and Corona homebrews are on the horizon.
Keurig, whose stock price slid 70% in one year due to a serious sales slump, has been competing with SodaStream, which has been selling the SodaStream Beer Bar in some European countries since last May and is hoping to expand product sales in 2017.
The real winner in this booze brewer war? Us, the consumer.