Since pretty much the invention of snack food, we’ve gotten used to our snacks only offering sweet or salty or savory respites from other healthy but not-as-tasty foods. But what if they could also give us sound and responsible advice that allows us to question our life choices?
Just in time for the Super Bowl, the marketing geniuses over at Tostitos offered just that alternative when they made a chip bag that can apparently tell whether or not you’ve been drinking too much.
According to The Verge, this is how it all works:
Created in partnership with creative agency Goodby Silverstein & Partners, the Tostitos Party Bag is outfitted with sensors to detect alcohol on a person’s breath. If you’re in the clear, the bag turns green and you’re free to go about your night. If alcohol is detected, the bag turns red with the message, “Don’t drink and drive,” and offers a $10 Uber credit for a discounted ride home. It’s even got near-field communication technology that lets you tap your phone to the bag to hail the ride, if you’re that blasted.
Needless to say, this probably definitely isn’t as accurate as, say, a breathalyzer, but it’s a cool gimmick nonetheless. Gives a whole new meaning to the slogan “bring the party.”