It’s that time of year again.
The competition between advertising agencies who’ve jockeyed for premier time slots during the Super Bowl to show off their best commercials has begun with a bang.
Everyone knows Jason Statham and explosions are inseparable, so Wix.com decided to sign him up to help its business explode in a good way.
Gal Gadot, wondrous woman that she is, was there as well to turn up the heat with her cool kicks.
Wix.com, a website creating service, shows a chef at a restaurant building his website while carnage erupts in the dining room.
Then Statham and Gadot destroy a host of baddies and leave the restaurant totaled.
Then there’s the pitch: “To succeed in a disruptive world, Wix makes it easy to create your own website.”
In the absence of a company explanation — “The ad shows that it doesn’t matter how disruptive the world is or the challenges you’ll face in starting your own business—we’ll be there for you” — it would still be clear that the chaos represents entrepreneurial obstacles and the chef building his website is the calm during that storm.
The ad ends, of course, with the chef successfully opening up his own food truck.
Alert, alert. Omaha! Effective, cool advertising is inbound.