Article will continue after advertisement

It’s that time of year again.

The competition between advertising agencies who’ve jockeyed for premier time slots during the Super Bowl to show off their best commercials has begun with a bang.

RELATED: Seth Rogen and Amy Schumer are the perfect duo in this hilarious Bud Light Super Bowl ad 

Everyone knows Jason Statham and explosions are inseparable, so Wix.com decided to sign him up to help its business explode in a good way.

YouTube/Wix.com
YouTube/Wix.com

Gal Gadot, wondrous woman that she is, was there as well to turn up the heat with her cool kicks.

YouTube/Wix.com
YouTube/Wix.com

Wix.com, a website creating service, shows a chef at a restaurant building his website while carnage erupts in the dining room.

Then Statham and Gadot destroy a host of baddies and leave the restaurant totaled.

YouTube/Wix.com
YouTube/Wix.com

Then there’s the pitch: “To succeed in a disruptive world, Wix makes it easy to create your own website.”

YouTube/Wix.com
YouTube/Wix.com

In the absence of a company explanation — “The ad shows that it doesn’t matter how disruptive the world is or the challenges you’ll face in starting your own business—we’ll be there for you” — it would still be clear that the chaos represents entrepreneurial obstacles and the chef building his website is the calm during that storm.

RELATED: This sex-fueled fan-made Doritos commercial is one of the weirder things you’ll see today

The ad ends, of course, with the chef successfully opening up his own food truck.

YouTube/Wix.com
YouTube/Wix.com

Alert, alert. Omaha! Effective, cool advertising is inbound.

(H/t Adweek)

Module Voice Image
|