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There are some things that a lot of men just don’t like to do and shopping is one of them—that is until now.

Italian television show host Joanna Golabek is not only sexy, she’s a marketing genius.

Related: Good golly Jess Molly that is some photo shoot

It’s definitely not an accident that she’s showing off a lot more than just jewelry. I’d actually like to see the percentages of her male customers compared to her female customers.

I’m going to go out on a limb and guess that she’s got a relatively high male fan base. Whatever it is she’s selling—I know I’m sold.