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There is quite an industry on Instagram in lower-profile models who are raking in millions off endorsement deals.

Below are fitness models who are making a fortune pitching products to their millions of followers.

Paige Hathaway

The Sun reported that Hathaway has made almost $6 million as a 26-year-old from Minnesota noted for her “amazing physique and bubbly personality.”

“Everyone’s ideal body is possible, they just have to work for it, they have to believe in themselves, and they have to be dedicated,” Hathaway said. “I want to empower women, I want women to look at me and say ‘If Paige Hathawaycan do it, so can I’.”

<strong>Ana Cheri</strong>

In addition to running a gym, Cheri is a brand ambassador for Shredz Supplements. She’s also a motivational speaker representing “strength, positivity and sexy physiques around the world.”

Cheri, born and raised in Southern California, said on her website that “growing up in a family of all boys she had to balance the girly side that just wanted to play dress up and cake on the makeup, with her inner tomboy that wanted to play football in the dirt with the guys.”

Kayla Itsines

Exercise guides and apps have grossed the 24-year-old Australian $7.3 million.

Chantel Zales

Whatchu gonna do w that dessert?

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Between high school and college, Chantel Zales, an Albuquerque, N.M. native, began appearing in commercials for several companies, including Acura and Pepsi.

Her status changed to A-list model after a move to Los Angeles, where she appeared in the pages of FHM and Maxim.

Claudia Alende


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The 22-year-old Brazilian has collected $3.1 million as a lingerie model, but she was also a runner-up in the Miss Bum-Bum competition, which finds the most shapely behind.

Abigail Ratchford

A Playboy model, the 23-year-old has made about $3.4 million through modeling and her own clothing line. Blouses are not shown here.

Lacy Kay Somers

Somers is a model, singer, chef, personal trainer and owner of cleavage as massive as the Lambert glacier. She also appreciates the Golden State Warriors, by the looks of it.

Amanda Lee


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Lee, based in Los Angeles, is a Pilates instructor, but it’s her underwear selfies that have netted her about $3 million.

Alexa Jean Brown

This 24-year-old fitness hottie got her start by blogging about trying to lose her baby weight. She’s expanded those electronic literary efforts to include her personal style, fitness and beauty tips, and travel adventures.