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  • mohit - Aug 27 2008 | self, google, marketing, search, sem, seo

    Latest post to the blog.

    Quoted: I recently gave the following talk to the Chinese Institute of Engineers on the Microsoft campus. The talk is an introduction to Search Engine Marketing (SEM), focusing on Search Advertising and Search Engine Optimization. I also explain the search business model and ranking algorithm to the extent that is needed to effectively implement SEM.

    • sung - Aug 27 2008

      nice!

    • Chen - Aug 31 2008

      Great deck! I like the point that people who click on organic search results tend to have higher education than those who click on the ads.

    • mohit - Sep 01 2008

      thanks!

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