Faves for this Web page

• kickstand - Sep 02 2008 | ads, business, making money online, online advertising, advertising, startups

  Damn good article, if I do say so myself. ;-)
• mohit - Aug 19 2008 | others online, advertising, startups, entrepreneurship, technology

  Helpful article if you plan on starting a business that intends to make money via advertising.

  Quoted: As a result, I believe the vast majority of this ad inventory is being monetized by arbitrageurs via ad exchanges. Ad exchanges such as Right Media differ from ad networks primarily in their pricing model, which works like a stock exchange. This facilitates an arbitrage model where those who know something about your audience will buy your ad inventory at very low rates and resell at higher rates. Of course, this doesn't always work well for you the publisher -- they don't share what they know about your audience with anyone, because the lower their price the more money they make.
• dierken - Aug 28 2008 | ads, advertising, online advertising

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