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  • mohit - Jun 06 2008 | faves, google, bdmentions, seo, smx, self, todo

    Short summary of the Faves.com case study I presented at SMX.

    Quoted: This session will include actual case studies. First example is Faves.com. Wanted to capture long tail keyword searches so distributed long tail content across many linkable pages.
    ...
    They also had a branding problem Was called bluedot.us in which users were confused over the .us name. Faves.com is more in line with what they actually offer.

    • btreloar - Jun 06 2008

      Very cool. Surprised at Disney -- I have a client who had his site redone in all flash. No chance at Google rankings at all. His web designer got very defensive about that! Had to resurrect old HTML version and make it available ... then do SEO on that. Yeesh!

    • mike - Jun 10 2008

      Are you publishing a complete blog post for your SMX talk?

    • mohit - Jun 10 2008

      Yup, I will.

  • Tosh - Jun 05 2008 | seo, mohit srivastava

    Mohit's talk is already hitting the blogosphere.

    Quoted: Session Intro: This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the audience.
    ...
    Vanessa Fox, Features Editor at Search Engine Land is moderating this session and speakers include Evan Roseman, Software Engineer at Google, Mohit Srivastava, Co-Founder of Faves.com, Nathan Buggia, Lead Program Manager at Microsoft Webmaster Center, and Derrick Wheeler, Senior SEO Architect of Microsoft.com at Microsoft.
    ...
    This session will include actual case studies. First example is Faves.com. Wanted to capture long tail keyword searches so distributed long tail content across many linkable pages. Tried to make sure not to have duplicate content but some fallover is okay.

    • mohit - Jun 05 2008

      Nice summary.

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