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ブログ・CGM利用実態調査 : 富士通総研First Faved : Sep 17 2008 by RonFaved : 1 time with noteViewed : 4 timesFave It!

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  • Ron - Sep 17 2008 | data, cgm, blogs, wom

    商品選択時の情報源としてマスメディアより重視されるCGM

    デジカメやパソコンなどの耐久消費財を購入する際に、ブログや掲示板などの
    CGMに書き込まれたクチコミ情報を参考にした人は多いだろう。これまでは、
    テレビCMや雑誌記事などのメディア情報、友人や家族のクチコミなどが重視さ
    れてきたが、今では気になる商品があったらすぐ検索してCGMをチェックする
    という人が増えている。実際に、CGMの普及で商品選択時の利用情報がどのよ
    うに変化したかを「ブログ・CGM利用実態調査」から紹介したい。

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