Amazon's frustration-free packaging - (37signals)First Faved : Nov 11 2008 by samuel337Faved : 1 time with noteViewed : 1 timeFave It!
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"mazon launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. The initial focus is on hard plastic cases (“clamshells”) and those secured with a large number of plastic-coated wire ties, commonly used in toy packaging. "
About time. Although this solution only works for online shops, where product visibility isn't important. But surely it can't be that hard to improve standard retail packaging...
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