Faves for this Web page
- sonarc - Feb 18 2008 | news, teens, cool, advertising, youth, ethnography, design
Quoted: FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey-a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. But are these marketers merely reflecting a growing coarseness in teen culture, or have they helped create it? Are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts-and wallets-of America's youth?
- FrayLo - Oct 31 2006 | video, documentary
redotted because frontline owns, and i still have a frontline episode on my tivo to watch. unfortunately it looks like this one aired a while ago, or it has yet to air. but it's not on the schedule in the near future :(
Quoted: FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey-a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. But are these marketers merely reflecting a growing coarseness in teen culture, or have they helped create it? Are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts-and wallets-of America's youth?
- adam - Oct 31 2006 | video, documentary, toread
redotted from sung
Quoted: FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey-a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. But are these marketers merely reflecting a growing coarseness in teen culture, or have they helped create it? Are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts-and wallets-of America's youth?
- sung - Oct 31 2006 | video, wishlist, documentary
the previous dot didn't have the full video - here it is on frontline.
Quoted: FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey-a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. But are these marketers merely reflecting a growing coarseness in teen culture, or have they helped create it? Are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts-and wallets-of America's youth?
- rickspencer - Nov 30 2005 | america, branding, culture, entertainment, marketing, media, society, social, mook, midriff, imported:del.icio.us
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