HMVジャパン，ネットで顧客行動つかみ店舗で活用 推奨の精度を高め、クリック4割増 - 事例データベース：ITproFirst Faved : Nov 05 2009 by masudaFaved : 1 time with noteViewed : 1 timeFave It!
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Quoted: CD、DVD販売大手のHMVジャパンは、顧客の嗜好を分析して商品を推奨するレコメンデーションシステムを刷新した。ネット店舗のクリック率を高め、増収を実現したのに加え、店舗顧客へのワン・トゥ・ワン・マーケティングにも活用。再来店の促進や購入率引き上げに効果を発揮する。
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