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Here is a pretty positive take on the latest Microsoft ad starring Gates and Seinfeld...
Quoted: The second installment of Microsoft's Seinfeld campaign launched Thursday night during the reality TV series Big Brother. Like the first commercial in the $300 million campaign staring the well-known comedian Jerry Seinfeld, the spot didn't discuss Windows.
Quoted: While some are still confused, others are giving Gates two thumbs up. Dave Racine of MindSpike Design loved the new spots. He called them offbeat and irreverently fresh as Gates and Seinfeld are obviously "connecting" with real people.
Quoted: "Finally, a commercial that actually entertains me -- and keeps me engaged for longer than a blip. The weirdness about it is what is compelling, along with the talent of Seinfeld and the unexpectedly good acting of Gates," said McVey, president of S3. "Happy to see someone doing something different and effective in the TV ad-spot world."
Quoted: The commercials give Microsoft and Bill Gates humor and some personality, according to Jason Mudd of Axia. The past public perception was of Microsoft as a cutthroat company seeking to destroy or buy out any competition, he noted, but business executives are talking positively about the commercial, and that's what Microsoft wants.
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