Customer Carewords: Making your website more customer-centric: Gerry McGovernFirst Faved : Oct 24 2007 by narisaFaved : 1 time with noteViewed : 1 timeFave It!
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Gerry McGovern article on Customer Carewords
Quoted: The Long Neck is where the business case of your website lies. It is the small, crucial set of tasks that your customers really come to your website for.
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