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- jopenopy - Feb 25 2009
Instant Coffee always sucks.
I say bad move Starbucks. - mohit - Feb 22 2009 | starbucks, instant coffee, news
Quoted: Don Valencia, the firm’s first head of research and development, who created the blended and frozen frappuccino drinks that earn Starbucks $2 billion a year,
...
The name Via is a hat-tip to Valencia—though during development it was known as Jaws (just add water, stir).
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I requested my free sample the other day. I'm really curious as to how it will taste. I'm thinking "diner coffee".
It's awesome to see that this is a tribute to Don. I'm sure his family is touched.