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• royleban - Aug 01 2008 | blogs, startups, internet

  Quoted: Cookie cutter go-to-market strategies
  I run into a lot of startups that have identical strategies for getting to market. When you talk to them, a lot of them will talk about the same questions:

  1. When are you launching?
  2. What do you do to get on Techcrunch/Venturebeat/DEMO/etc.?
  3. How do you think Twitter/Friendfeed/etc got their successful launches?
• mohit - Jul 22 2008 | marketing, chasm, technology, early adopter

  Agreed.

  Quoted: In 99% of all cases, the Techcrunch early adopter crowd is probably NOT the ideal early adopter crowd to go after - your target market lives somewhere else
  ...
  The exceptions I'll make to this are B2B tech startups like Gnip, or companies primarily trying to target VCs in their announcements.