■電通、メディア間の関係性を分析できるクロスメディアプランニングシステム「dentsu-CONNECT MEDIAR」を開発First Faved : Sep 10 2008 by miekenFaved : 1 time with noteViewed : 3 timesFave It!
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株式会社電通の「クロスメディア開発プロジェクト」は8日、消費者のメディアや情報との関わり方を分析し、各メディア間の「つながりの強さ」を基軸として、クロスメディアコミュニケーション戦略の立案をビークル単位で支援できる、新しいタイプの分析・プランニングシステム「dentsu-CONNECT MEDIA」を開発、運用を開始した。
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