Seth's Blog: Five common cliches (done wrong)First Faved : Oct 24 2006 by ericFaved : 1 time with noteViewed : 4 timesFave It!
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- eric - Oct 24 2006 | business, blogs, Seth Godin, marketing
Some pretty funny development cliches which are appropos to software startups. My favorites are:
Quoted: Let's do a focus group, they'll decide. A focus group is supposed to focus you, not them. It's supposed to lay out ideas and issues that mean little to the group and plenty to you. If you're not prepared to focus, better to not go.
Quoted: We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.
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