Faves for this Web page

• mike - Oct 21 2007 | video, marketing, advertising, happiness

  Really interesting talk by Professor Barry Schwartz, author of the Paradox of Choice. He sets out to prove the thesis that

  "Increased choice does NOT equate to increased welfare"

  Has implications for public policy, product design, service offerings, retail shopping, inventory.

  woot! is a good example of this at work (one-product web site).

  Quoted: Google TechTalks April 27, 2006 Barry Schwartz. Apr 27, 2006, from Google engEDU.

  • X - Oct 21 2007
    

    Interesting video, but i disagree with his thesis, that choices are "bad".

    One thing he doesnt talk about is the quality of the choice thats made. He seems to be preaching that ignorance is bliss. I think additional choices likely cause people to make better choices.

    Last 10 minutes are pretty solid though.
• samuel337 - Sep 16 2007 | psychology, advertising, user experience

  Awesome video on the how we make choices and the effects of them. I love this stuff - wouldn't want to study it, but I think companies that understand this do so much better. Maybe they're manipulating with our minds, but on the other hand, they're helping us.

  Now if only the open-source people would work this out, instead of thinking they're the second coming and that years of psych research can be invalidated because they're special.

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