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1 FaverQuoted: Today I'm presenting at a local association for small business owners about blogging for your business with Chris Krewson, Executive Editor for Online News, Philly.com, The Philadelphia Inquirer, The Daily News (Chris on Twitter, me on Twitter, just in case you're there). I like the idea of being paired with a journalist, it will keep me on my best writing behavior, verbally. To me the first question that needs answering about starting any social media or network activity is that of why - why start a blog? In my post how a blog is born I shared a graphic on the emergence and rise of mass social media. It described in visual form the shift to consumer control, pull, and its network effect. For businesses especially, people have come to expect that you have a Web presence. But, when they research you or your type of business, they prefer to read what others are saying about you, or they want to see you in action - read how you solve problems, what kind of expertise you have, etc. Sure, newsletters and testimonial ads still get the word out on your good work. They are not going to go away. But they are one way communications - from you to your customers and prospects. Send one too many newsletters by email and they might skip it, or think it's spam even when they granted you permission to send it in the first place (remember to ask). On the other hand, some...
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