Desperate Borders Severs Amazon Deal In Futile Attempt To Go It Alone (BGP, AMZN) - Silicon Alley InsiderFirst Faved : May 27 2008 by ericFaved : 1 time with noteViewed : 3 timesFave It!
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- eric - May 27 2008 | shopping, Borders, Amazon.com, books
Ouch. Silicon Alley Insider (via Clusterstock) doesn't seem to believe Borders is better off "going it alone" and running their own website.
Quoted: Borders hopes that taking its site in-house will compensate for its sputtering bricks-and-mortar store business. Unfortunately, it's more likely Borders will now be able to fail at two businesses instead of one.
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