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• dragonc - Oct 28 2006 | personas, marketing, business

  Quoted: Scoble, I TRY to have respect for your opinions, but every time I get close to thinking you have a grasp on reality, you go and post something like this. :)

  Quoted: The personas were not developed as part of a marketing campaign. They were not meant as a means to categorize people for recruiting purposes. They are not printed under the names of visitor’s badges at Microsoft to help us better identify who they are. They are not injected into every single conversation and design decision. They do not carry more weight than actual customer feedback. These are simply starting points that help remind us that there are various types of developers who benefit from different features in different ways. Having been around the consulting block long enough, I know that the M/E/E designations are fairly accurate depictions of SOME of the types of developers as a stereotype, but in no way define any single customer to a tee. Take them for what they are, and not for the evil you apparently want them to be.