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• dragonc - Oct 03 2006 | design, usability, marketing

  I'm reading the chapter written by this guy, Mister Robert Barlow-Busch, who feels like eating sushi every day. The topic is Marketing versus Design Persona. It is ok so far, (I'm on ... uh... page 2).

  Quoted: Robert leads projects for clients who want to distinguish themselves through products that are well designed, usable, and deliver an outstanding customer experience. As Practice Director of Interaction Design, he also works with teammates to develop Quarry’s design methods. For instance, Robert introduced the use of personas to Quarry and has since then employed personas for projects in a variety of industries. He has also helped develop methods for better aligning usability with the goals and practices of marketing and branding. Some of this expertise is captured in Robert’s invited chapter about “Marketing Versus Design Personas,” in The Persona Lifecycle, a book Morgan Kaufmann will publish in 2006.