Faves for this Web page

• mohit - Dec 18 2007 | google, adsense, advertising

  Google has revamped AdSense quite a bit, making it easier to customize ads and define channels through the UI, as opposed to having to change your code.

  Quoted: URL channels are easy to implement. There are no changes to your AdSense ad code, so you can create your channels from within your publisher account, and immediately begin tracking performance.

  • mike - Dec 18 2007
    

    Did you notice I made some URL channels last night?

  • mohit - Dec 18 2007
    

    yep, that's what triggered this Fave.

  • mike - Dec 18 2007
    

    I was wondering if we could simplify our taxonomy of channels - it seems really complex now.

  • mohit - Dec 19 2007
    

    we want to know the ecpm of each ad unit on each type of page for each type of user (anonymous or logged in). our taxonomy is essentially that.

  • mike - Dec 19 2007
    

    Just wondering if that approach is overkill in complexity. Since we have PageName.AdType.Position.UserType there's a lot of segregation of data. Note that this makes it HARDER to draw general inferences since AdSense reporting doesn't allow for simple roll-ups across categories.

    In theory - we could have URL channels determine the PageType effects. We're not really using the AdSense "Unit data". But if we did, the only think remaining would be to have channels for user type (Anon vs Registered).

    Simplification would be:

    - 4 Units (Ad sizes and placements)
    - 2 Channels (User Type)
    - 4 URL Channels (Page Type)

    I guess the finer segments do make it easier to make apples to apples comparisons of one type of Ad unit vs. another.
• hawksdomain - Feb 13 2008 | google, adsense, howto

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• hawksdomain