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Quoted: "Twelve months ago, the most important things on American voters' minds were the war and health care. Two days ago, the most important thing on American voters' minds is the economy. Health care and the war have taken a backseat."
With an aging population, behavior-related chronic conditions, and expensive innovations, companies must help people address their specific personal health concerns with thorough, transparent and specific information... Effective health engagement can build trust, and conversely, trust is the key to deeper engagement.
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