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It's about freakin' time Microsoft did something to improve their situation at retail. I've written before about how depressing it is to walk in to a place like Best Buy only to see just about every PC in some embarrasing condition of disrepair. There is usually some kind of error dialog, or 'can't connect' or security warning on the screen.
Best Buy has also started baking blatant ads in to their Wallpaper, and even more recently putting strange orphan windows with movie trailers or something else that conjures images of another kind of 'trailer'... specifically the double-wide kind.
Compared to the retail experience at the Apple Store, if the Apple Store is like Nordstrom, buying a PC is like shopping in the 99¢ store.
Quoted: NEW YORK - As part of its new $300 million marketing campaign and image makeover, Microsoft Corp. plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases.
Quoted: These gurus will be answering questions about PCs and Microsoft products, as well as giving demos of how the company's products work together — help designed to get them thinking Microsoft.
Quoted: The move is more likely to strike up comparisons with the rival that has portrayed Microsoft as unhip and out of touch — Apple Inc., which runs "Genius Bars" in its stores to answer questions about Macs and iPods. The Genius Bar also offers technical support on already-purchased products, which the Microsoft reps will not do.
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