POLAR BEAR BLOG: 良い広告をつくる6つのテンプレートFirst Faved : Jul 28 2007 by reliaFaved : 1 time with noteViewed : 5 timesFave It!
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- relia - Jul 28 2007 | POLAR BEAR BLOG, Blogs, Marketing, Template
"Made to Stick: Why Some Ideas Survive and Others Die"という本の中に「素人でも基本を押さえることで、優れた広告をつくれることを証明した実験があった」という記述があったことをご紹介しました。その元論文を見つけたので、ちょっとご紹介
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