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- mohit - 9 days ago | advertising, cpm, technology
The numbers he sites are really low. However, this tidbit is interesting and potentially surprising...
Quoted: Small sites (less than 1M page views/month) earn 3x better on their remnant ad inventory than medium (>1M page views/month) and large Web sites (>100M page views/month).
The trick, in my opinion, if you are a larger site is to slice your inventory into smaller (and higher CPM) pieces.
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