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this really sucks... i always thought that horizon milk was farmers who treated their cows better - reading the article makes me feel decieved by horizon. never going to buy their milk again.
Quoted : And, yes, building market share requires a clever sales pitch. "Nobody doubts the pure wholesome milk of the early American heritage dairy farms," Demos says. "We are marketing the very myth about early milk."
redotted from : steakgirl
Awww, this sucks, I've always happily paid more for organic happy cow milk... I guess I should do my research a little more carefully before I try to buy away my own guilt.
This sucks. Goodbye Horizon.
Quoted: In recent weeks, as revelations of Horizon's farming practices have come to light, a collection of consumer groups and organic dairy farmers have erupted in protest. Horizon and similar dairies are capitalizing on the boom in organic foods, they say, but diluting the true meaning of the term.
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