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The Culture Code by Clotaire Rapaille | HomeFirst Faved : Jan 18 2008 by shiwaniFaved : 1 time with noteViewed : 0 timesFave It!

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  • shiwani - Jan 18 2008 | books, culture, world

    I saw a lecture that this guy gave online. I don't always agree with him (he seems really into the Freudian school of psych) but his ideas are fascinating all the same...

    Quoted: Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

    • Chen - Jan 20 2008

      It just so happens I'm re-reading his book right now! I don't agree with all his findings either, but I think it is valuable to consider our cultural biases when it comes to making choices. E.g. according to his book, Jeeps are associated with horses for Americans, and with liberation for Europeans (from WWII). This allegedly allowed Chrysler to position the new Jeep successfully in both continents, for example making the square headlights round (since horses have round eyes).

      The book is filled with sweeping generalizations, but you can't help but believe that there is something to it all.

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