Usability News - 5.1 2003 -- Paging vs. Scrolling:First Faved : Feb 26 2007 by sungFaved : 2 times with notesViewed : 17 timesFave It!
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paging vs. scrolling for content : overall summary - scrolling is better then paging.
Evaluation of the average time (in seconds) taken to read each passage revealed a significant difference between the three groups [F (2,28) = 3.42, p < .05] (S.D. Paging = 72.4, S.D. Full = 53.5, S.D. Scrolling = 57.89; See Figure 4). Post hoc analysis found reading time in the Paging condition to be significantly slower than the Full or Scrolling conditions.
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cool. i feel this way -- it's nice to see it quantified.
Have you seen how long an Amazon detail page is? It takes scrolling to an extreme!
agreed - another example is the digg.com's comments page.
i personally prefer scrolling then paging and have always recommended clients that they use scrolling more. glad to see there's a study which backs up my preference / recommendations.