Terms of Engagement: Measuring the Active ConsumerFirst Faved : Nov 08 2006 by iandFaved : 3 times (1 with note)Viewed : 0 timesFave It!
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- iand - Nov 08 2006 | socialmedia, web2.0
via Open. The desire for clarity and understanding has created the need for a methodology that can measure connected engagement and the varying levels of associated attention and interaction.
- jshwaz - Dec 29 2006 | RobberBaron, wiredset, engagement, sxsw, imported:del.icio.us
- amayfield - Nov 07 2006 | marketing, thinking, measurement, metrics, social+media, imported:del.icio.us
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