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Google CTR Down Due To Click Area ChangesFirst Faved : Mar 05 2008 by mohitFaved : 1 time with noteViewed : 2 timesFave It!

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  • mohit - Mar 05 2008 | google, advertising, clickthrough, investment club

    This has been my theory as to the decline in Google's paid click metrics (and the corresponding drop in the stock). Good to see someone else in agreement!

    Quoted: The short story: the changes to the clickable area in Google ads has resulted in a decline in accidental clicks, resulting in the overall click rate to decline. If Google is seeing a decline in CTR it’s at least in part due to its November decision.

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