Micro Persuasion: The Participation Ladder and Its Impact on Marketing and PRFirst Faved : Apr 23 2007 by ericFaved : 2 times (1 with note)Viewed : 6 timesFave It!
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- eric - Apr 23 2007 | social networking, design, web
This ladder model of online participation is more useful and nuanced than the pyramid models I was looking at only months ago. 52% of online users have no desire to "participate" in any social media online.
- bobrobboy - May 21 2007 | imported:bookmarks
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