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  • mohit - Aug 19 2008 | honda, acura, marketing, cars

    Honda, with its Honda label, is generally effective at offering the right product for the right demographic at the right price. But, Honda hasn't been able to quite figure out the equation with its Acura label.

    Quoted: Have you seen Honda's new brand image commercial, the one with all the company's products: jets, snowmobiles, outboard motors, ATVs, fuel-cell vehicles, even a knock-kneed robot named Asimo? Where is Acura? Surely if you promote your private-jet business, you can promote your luxury car division

    • kennykamada - Aug 19 2008

      they need awd versions in some of their sedans besides the rl

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