Futuristic Play by Andrew Chen: Facebook viral marketing: When and why do apps "jump the shark?"First Faved : Mar 06 2008 by mohitFaved : 2 times with notesViewed : 56 timesFave It!
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Nice blog post about modeling viral user growth included retention rate and saturated audience size.
Quoted: Blogging from San Francisco on startups, venture capital, interactive advertising, viral marketing, game design, and other topics
- mohit - Mar 06 2008 | facebook, social software, todo, viral growth, marketing
Quoted: That's what happens when you "jump the shark" and your app goes from successful to completely not successful. Why does this happens? This blog post is to dissect that exact issue.
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