Must-Have Vs. Nice-to-Have Products - DMNewsFirst Faved : Jul 02 2008 by mohitFaved : 1 time with noteViewed : 2 timesFave It!
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- mohit - Jul 02 2008 | marketing, must-have, nice-to-have
How you market your product depends on whether you are a "must-have", "nice-to-have", or "should-have".
Quoted: In newsletter publishing, an area where I write a lot of copy, publishers divide their products, mostly newsletters, into two categories: "must have" and "nice to have." I think these categories can extend to virtually any type of product or service, and I would add a third category: "should have."
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What's the difference, and why is the difference important to marketers?
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