A Painful Departure for G.M. Brands - NYTimes.comFirst Faved : Feb 18 2009 by mohitFaved : 1 time with noteViewed : 9 timesFave It!
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Quoted: The disclosures by G.M., contained in a viability plan submitted to the government, means that G.M. plans to cut its brands in half, to four: Chevrolet, Cadillac, Buick and GMC.
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Interesting choices. I would have thought the Saturn brand was better than the Mercury brand for attracting buyers that were in the market for an import. Or maybe they've just given up.
I can't believe they saved Buick.
Buick is very popular in China.
I loved my Saturns. Sad to see the brand go.
With regard to Ford, I think they kept Mercury because its more popular than the Ford brand in Europe.