JasonFalls | Shared With: Everyone - Dec 14 2007 | marketing, social media, conversation, engagement, advertising, consumersYou want to know the difference? Chris Brogan is the right guy to tell you.
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Neat video showing how the PS3 went wrong ... "How you killed your brand."
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engage
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Some thoughts re: landing page design.
1 FaverViewed: 3 TimesQuoted: So the better you are able to help them answer these two questions, the more likely you will be to catch and keep them as a user.
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5 ways to CONFUSE users and get them to LEAVE
Here are a couple great ways to do exactly what you don't want:
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1. Presenting a portal as your front page
2. Use lots of marketing speak
3. Write everything in long-form text
4. Make them register to do anything
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