Folksy French-Israeli singer Yael Naim found commercial success after her song "New Soul" played in Apple's MacBook Air laptop ads, pushing the song to No. 7 on U.S. music chart Billboard's Hot 100.

She already had gained fame for what some saw as a comic choice to cover pop singer Britney Spear's "Toxic," singing a soulful, poignant version of the commercial hit while playing piano.