Over the years we have built up our business the hard way, mostly with luck, hard work and unexpected opportunities. The biggest thing we have realized is that you have to be constantly learning and changing. Just because something works or sells today does not mean it will tomorrow. It is a lot harder running your own business then being told what to do by a boss.

Target Marketing, not mass marketing.

If you have a store and your customers spend more time looking for some one to help them then looking at products you have a problem. If the staff they find tells them it is not their department so they cannot help, you have a problem. Every thing people do or do not do when representing your company affects how people view your company.

Who does not have half a dozen or so company logo magnets stuck to your fridge? They work great as a promotional gift for the delivery food industry.

Restricting yourself to concentrating on one market segment can be loosing you money. This is especially true if you are completely missing a larger market or multiple markets. If you are not flexible enough to change with the market or see other markets your company will not grow.

So you see all these work at home, start your own online business ads. You think, “Hey there must be some thing to this. I would like to stay at home and make lots of money just like all these ads say I can.” Before you leap you need to find out what are the benefits and risks of running an online business.

This is about common cold calling mistakes, and how not to do them

I have noticed that eBay has made some changes to try and keep people selling and buying. I find it interesting that they still do not have any type of insurance for the sellers though. I do know that fewer people are selling and from the amount of advertising going on there are probably fewer people buying. . EBay needs to remember that with out the sellers, they have no business. If no one is willing to sell, there is nothing for people to buy, no money for eBay.

A landing page is an HTML page that you use as an ad for web sites you are promoting. You can think of it as a one-page web site that you use to direct people to other sites. You can focus on marketing this page instead of trying to promote several web sites. The page promotes the web sites for you. It does not matter if the page is marketing retail web sites that you own or are an affiliate of, or ads. The idea is to use the landing page to get more search engine traffic.