The mark of a professional-looking video is consistent technical quality. If a pro can’t get the lighting right, they’re fired.

Quality audio is probably more important for viewer satisfaction than quality video. Straining to hear simply isn’t worth it for your average viewer.

Imagine watching a show that begins with a close-up shot of an ink pen lying on the floor. What is the visual significance of a pen on the floor? Does it mean someone is a messy housekeeper?

There’s no doubt about it. The #1 mistake newbie video makers commit is to move the camera so much they induce sea sickness in their audience. Seriously. As a sufferer of extreme motion sickness I can testify firsthand to the effect.

Generally, shorts are classified as wide, medium, or close ups. Each has its own function. Here is a discussion of close-ups, the most important and expressive shot and also the one novices tend to...

If you’re ready to take the plunge and set up a simple TV production studio, here’s some basic info to get you started. You have tons of possibilities.