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1 FaverViewed: 2 TimesQuoted: Tversky and Kahneman conducted the following experiment
When contemplating the purchase of a $25 pen, the majority of subjects would drive to another store 15 minutes away to save $7
When contemplating the purchase of a $455 suit, the majority of subjects would not drive to another store 15 minutes away to save $7
The amount saved and time involved are the same, but people make very different choices - jpichit - yesterday8 Favers
- Agnes10 - yesterday6 Favers
